College of Teaching calls for the profession to make history by using crowdfunding to establish its founding support

The College of Teaching, the new independent chartered professional body for the teaching profession, has today (25.09.15) launched a new crowdfunding and engagement platform with Hubbub at claimyourcollege.hubbub.net.

Individuals and organisations are being encouraged to give small, yet valuable, donations as part of an historic recognition scheme that gives them the opportunity to become a Founding Supporter of the College.

The College of Teaching is seeking to raise £250,000 directly from the profession through the Claim Your College movement as part of a five month campaign. These pledges of support will match-fund contributions secured through charitable and philanthropic donations and pledges will only be taken through crowdfunding if the target is reached.

This activity will form part of a larger, sustained awareness-raising and engagement drive that will encompass a series of regional events; online, social media and media activity and direct engagement with teachers, school and the wider education sector.

Earlier this year, The Education Company undertook research with over 13,000 teachers – 75% of these were classroom teachers and subject leaders – on behalf of the Claim Your College coalition. Almost a third said they would be willing to contribute to a crowdfunding campaign to help found the College of Teaching.

50% of respondents indicated they would be willing to match fund start-up ‘no strings’ grants from government or philanthropists and almost seven in 10 indicated that they would be willing to make a donation of up to £25.

Angela McFarlane, Registrar and CEO of the College of Teachers and Trustee of the College of Teaching, says:

The launch of this new crowdfunding and engagement platform marks an exciting milestone for the College of Teaching. If successful, the College of Teaching will be the first Chartered College to use 21st Century communications and e-payment technologies to establish its founding support.

In the heyday of professional association start-ups, in the Victorian era, it was common for a group of benefactors within the profession to found their membership body. Today we expect a more inclusive model and have the technology to support that. Through the crowdfunding we can gather pledges from across the profession and even go beyond it to the wider public who can join us to celebrate the good work that teachers do day in and day out.

Those who believe in the value and status of teaching in our society can go on record as Founding Supporters of the College of Teaching. We have a great board of Founding Trustees in place – but they cannot do this on their own. The founding of a College of Teaching creates a rallying point for those in the profession who want to come together to re-establish the professional standing of teaching.

Jonathan May, founder and CEO of Hubbub, says:

The use of crowdfunding by the College of Teaching is bold and exciting. It is a perfect fit as crowdfunding is all about bringing an idea to life, sharing enthusiasm and providing opportunities for people to get involved. Crowdfunding is not just about raising money, it is perhaps one of the best modern examples we have to test the strength of ideas and improve them with the help of the community.

The launch of this platform gives all teachers the opportunity to be part of this historic process in establishing the College of Teaching. It does not need everyone to join to get started, but if enough of the brilliant, dedicated and inspirational teachers in our schools and colleges want this to happen, they now have a way to make it so.

Lisa Pettifer (@Lisa7Pettifer), teacher and Head of Professional Development at a school in Wigton. says:

I have supported the development of the College of Teaching because, like many teachers, I’ve been looking for ‘something more’ that will improve the outcomes for pupils and at the same time unite the profession with a sense of shared purpose, enabling long-term self-management and a fresh educational vision.

In my work, I’ve been frustrated, dissatisfied, inspired, driven and energised when offered new challenges and the opportunities to translate my zeal into action. I’ve been saddened, angered, and despondent at stories about the ineffectiveness of teachers, about what schools ‘should’ be doing in their curriculum offer and about children who aren’t reaching their potential. I am giving a small contribution to the College of Teaching because I believe this is about the re-professionalisation of teaching and we need to own our destiny for ourselves.

The launch of the Hubbub platform coincides with the announcement of the College’s new Founding Trustee board who have been appointed to lead the future direction and governance of the organisation. The Founding Trustees – including five teachers and three Headteachers – have been appointed by an independent selection committee with experience in primary, secondary and SEN from across local, independent, government-funded and direct-funded schools.

The Founding Trustees have relevant professional knowledge and experience in one or more of the following fields:

  • Effective teaching and learning
  • Professional development
  • Professional accreditation
  • Research and evidence-based practice
  • The expertise necessary to found and run a competent professional membership organisation, including legal, HR, financial, project management, communications, professional membership organisations, marketing and fundraising.

The Founding Trustees, who will meet for the first time on Saturday 3rd October in London, will play a key leadership and governance role in the creation of the College of Teaching and will be responsible for deciding strategy and engaging teachers and the wider profession, observing best practice in the running of a charity and working towards future membership of the College.

Crowdfunding is defined by Hubbub as

the process of securing financial support from a crowd of many donors, each making an individual, small donation in return for a small reward or recognition.

Pledges can be made by visiting claimyourcollege.hubbub.net with payments accepted via credit and debit cards as well as PayPal.

For further information on the College of Teaching and the Claim Your College campaign, visit www.claimyourcollege.org.uk or follow on Twitter @CollofTeaching #claimyourcollege or Facebook.

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For Further Information
For further information, please contact Laura Smith at the College of Teaching on lsmith@collegeofteaching.ac.uk / 07467 945848.

Notes to Editors

About the College of Teaching Hubbub platform

  • Hubbub provides digital fundraising expertise and technology for the education and non-profit sectors, covering crowdfunding, campaigning, prospect research and giving tools. Hubbub provides platforms to showcase projects to a potentially huge audience, and gives donors and supporters an easy way to get involved.
  • Crowdfunding is sponsorship by a crowd of many donors, each making an individual, small donation in return for a small reward. Hubbub provides a platform to showcase projects to a potentially huge audience, and gives sponsors an easy way to donate.
  • Anybody can be a sponsor provided they have either (a) a PayPal account, or (b) a debit or credit card. If the project is unsuccessful no money changes hands.
  • Pledges for the campaign can be any denomination between £5 and £5000. Everyone who pledges will receive a thank you email and spread the word pack.
  • Official rewards include for individuals include ‘founding supporter’ status and receiving a dedicated Claim Your College logo for use on websites, stationary and presentations and the name of the individual will go on a ledger, which will be part of the College Archive in perpetuity (£50 or more).
  • For £100 or more, individuals would receive ‘founding supporter’ status and receive a dedicated Claim Your College logo for use on websites, stationary and presentations, plus be added to the ledger as above. In addition, these individuals will receive a certificate showing their dedication to the College of Teaching.
  • For organisations official rewards include ‘founding supporter’ status and receiving a dedicated Claim Your College logo for use on your websites, stationary and presentations and the name of the individual will go on a ledger, which will be part of the College Archive in perpetuity (for organisations donating £5000 or more).
  • For £10000 or more, organisations will receive ‘founding supporter’ status and receive a dedicated logo for use on websites, stationary and presentations, plus be added to the ledger as above.
  • In addition, these organisations will receive a certificate showing their dedication to the College of Teaching.
  • Find out more, and view the FAQs, at: claimyourcollege.hubbub.net or email info@collegeofteaching.ac.uk

About the College of Teaching and Claim Your College campaign

  • The College of Teaching is the new chartered professional body for the teaching profession.
  • The College of Teaching aims to give teachers equality of status with other professions by advancing high standards, recognising excellence and promoting evidence-based practice and policy. It will not have a regulatory role, will be independent of government and membership will be entirely voluntary.
  • The Claim Your College coalition, backed by over 450 organisations and individuals, is taking forward developments around the College of Teaching in collaboration with practising teachers, school leaders, unions, subject associations and other leading education bodies and third sector organisations.
  • Claim Your College was originally initiated by the existing College of Teachers, The Prince’s Teaching Institute, the Teacher Development Trust and the SSAT in collaboration with practising teachers and school leaders.
  • There are numerous benefits of joining a College of Teaching, from being accredited against valid, portable, respected, sector-led standards; gaining access to a career pathway that informs high-quality professional development and learning and building a validated portfolio documenting professional impact based on classroom experience.
  • Members would sign up to a common code of practice that reflects aspirational standards of teaching, an evidence-informed approach to practice, ethical behaviour, promotion of the profession and the best possible opportunities for learners.
  • For further information, or to have your say, visit www.claimyourcollege.org.
  • Resources including the College of Teaching events pack, myth buster factsheets on key questions and topics, presentations, Pinterest site, animations and videos of teachers and school leaders sharing their views are available from the Claim Your College site.
  • Follow Claim Your College @CollOfTeaching #CollegeOfTeaching #ClaimYourCollege.
  • Like Claim Your College on Facebook https://www.facebook.com/claimyourcollege

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